Mediating Effect of Green Innovation and Knowledge Sharing on the Relationship between Green Entrepreneurial Orientation and Environment Performance

Abstract

The purpose of this research is to examine the mediating effect of green innovation (GI) and
knowledge sharing (KS) on the relationship between green entrepreneurial orientation (GEO) and
environment performance (EP) with special reference to in context of industrial firms in Pakistan
which is one of the contextual gap of the study. This study used a quantitative approach due to its
ability to produce large and standardized data sets. The data was collected using structured
questionnaires on 216 respondents drawn from different industrial firms. To examine the
mediation effects, the Process Hayes (2012) was used whereby the data was analyzed using SPSS.
The findings obtained show that GEO has a positive impact on EP in the organization. The results
obtained demonstrate that GI and KS mediate the impact of GEO on EP, which means that the
positive effects of GEO emerge through the strengthening of green innovation and knowledge
sharing. These results also reveal positive statistical relationships between GEO, GI, KS, and EP
that may support the mediation shown in the proposed model. Managers are advised to enhance a
comprehensive green entrepreneurial culture, which involves the establishment of sustainable
organizational objectives and targets, dedication of resources to green innovation and diffusion of
available knowledge. Such actions can improve environmental performance and full establish
companies as leaders, especially in sustainable development. It is an original contribution to the
literature aimed at explaining how precisely process GEO affects evaluation EP with the help of
theoretical constructs GI and KS. It offers an explicit account of how companies’ active green
initiatives can be a catalyst for superior environmental conditions.