Embracing the New Normal: A Study on Employee Engagement in Pakistan's Post- Covid IT Sector

Abstract

Significant changes in work dynamics brought about by the COVID-19 pandemic have resulted in a widespread
adoption of remote work or telework. This study examines how employee engagement is affected by remote work
in Pakistani businesses, with a particular emphasis on theIT industry. The study explores several factors, such
as cultural considerations, communication strategies, and the availability of support for home office setups, that
impact employee engagement in remote work arrangements through interviews with IT professionals. The results
underscore the significance of adjusting to novel approaches that facilitate remote work, like digital
communication instruments and organized virtual gatherings. Furthermore, the study clarifies how cultural
aspects play a part and how important it is to help remote teams develop a feeling of community and team
success. According to the study, remote work can improve employee engagement by lowering social loafing and
interdependency. There is also discussion of the study's limitations and ethical issues. In general, the study offers
significant perspectives on the connection between remote work and worker satisfaction in Pakistan.