Contemporary Competitive Typology: Organizational Learning as Competitive Advantage in Higher Education Institutes

Abstract

Organizational learning is gaining pace in the era of knowledge management. Cutthroat
competition has shifted the trend from optimal economic consumption of organizational
resource to optimal economic allocation of organizational knowledge. In retrospection of
this concept, purpose of this study is to investigate the impact of organizational learning
on competitive advantage as a contemporary competitive typology. Simple random
sampling technique is used for data collection and empirical analysis is conducted by
applying organizational learning and competitive advantage (OL- CA) model by Akhtar et.
all. Statistical standpoint is gathered using, reliability, validity, pair – wise correlation,
linear, multiple and stepwise regression analysis in SPSS. Correlation and linear
regression analysis support the relationship of constructs of organizational learning with
competitive advantage. Strategic learning and the flow of knowledge and information
significantly influenced competitive advantage achievement and systems thinking showed
least impact. Organizations instead of concentrating on elevating resource optimization, it
is recommended for enterprises to factor in the resource of organizational learning for
sustainable competitive advantage. Further studies may check this model in industries that
receives less attention in Pakistan and have varied organizational culture and norms
because of causality, including police department, intelligence agencies and
pharmaceutical industry.