Green Tourism and Revisit Intention: The Role of Place Attachment, Loyalty, and Sustainable Practices

Rabia Kanwal; Ramish Moeen; Tuba Rasheed

doi:10.33897/fujbe.v9i2.943

Rabia Kanwal PhD Scholar, Business Administration, Superior university Lahore, Pakistan
Ramish Moeen Faculty of Business and Management Science, Superior University, Lahore, Pakistan.
Tuba Rasheed PhD Scholar, Department of Economics, Superior University Lahore, Pakistan

DOI: https://doi.org/10.33897/fujbe.v9i2.943

Keywords: Green Environment, Tourism, Revisit intention, Place attachment, Place loyalty, Technological innovation

Abstract

The tourism industry is considered an imperative financial driver in a few nations. Therefore, travel industry
specialists consider the elements that could give them a serious advantage, particularly in drawing in recurrent
appearances to specific traveler objections. The tourist immersion in green environment has a positive impact on
tourist revisit intention. Place attachment and place loyalty positively mediate the relationship between tourist
immersion in green environment and visitor revisit intention. The moderator technological innovation and low
carbon practices positively moderated the association of tourist immersion in green environment and tourist
revisits intention. This study used a survey research design, with data collected from both international and local
visitors. Data was collected using simple random sampling. The SmartPLS software was used to perform
Confirmatory Factor Analysis (CFA) on the model's fit, convergent validity, and discriminant validity. This study
contributed to the existing literature. It might further develop information regarding the comparability and
contrasts in factors impacting return to expectations