Triple-A Paradigm: Examining its Role in Shaping Sustainable Performance

Authors

  • Sonia Nazeer Ph.D. Scholar, Department of Management Sciences, Institute of Business, Management and Administrative Sciences, the Islamia University of Bahawalpur, Pakistan.
  • Hassan Mujtaba Nawaz Saleem Chairman and Associate Professor Department of Management Sciences, Institute of Business, Management and Administrative Sciences, the Islamia University of Bahawalpur, Pakistan.
  • Jawad Iqbal Dean Faculty of Management Science and Commerce, the Islamia University of Bahawalpur, Pakistan.

DOI:

https://doi.org/10.33897/fujbe.v9i1.891

Keywords:

Adoptability, Alignment, Agility, Sustainable Performance, Aviation Industry.

Abstract

This study investigates the impact of the Triple-A Paradigm—comprising Technology Adoption (AD), Agility (AG), and Alignment (AL) on Sustainable Performance (SP) in the aviation sector. Utilizing a robust empirical approach, employing SmartPls analysis, the research establishes a significant positive relationship between each dimension of the Triple-A Paradigm and Sustainable Performance. The data was collected through a questionnaire survey from 163 aviation management professionals and the findings reveal that advanced technology adoption, organizational agility, and strategic alignment positively contribute to sustainable practices within the aviation industry. The study's outcomes provide valuable insights for aviation industry stakeholders and suggest strategic imperatives for enhancing sustainable performance in a dynamically evolving sector.

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Published

2024-02-06

Issue

Vol. 9 No. 1 (2024): Foundation University Journal of Business and Economics

Section

Articles