Articles

• Convenience, opportunities, risks and challenges of IoT for individual and business consumers: Systematic literature review from 2010 to 2022

  Tanzeela Tanzeela

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• The role of Satisfaction predictors in determining Revisit Intentions of patients in Private Health Institutions of Pakistan

  Ahmad Waheed Akhtar, Nida Kamal, Noor Ul Haya Adnan, Hina Samdani

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• Effectiveness of Green Supply Chain in Operations Management; Past Research and Future Agenda

  Laraib Mumtaz, Fozia Malik, Sana Irfan

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• Business Group’s Performance: Market and Non-Market Measures in Pakistan

  Saher Touqeer, Dr. Ishtiaq Ahmed, dDr. Fauzia Mubarik

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• Exploring Ethical Issues in Pharmaceutical Marketing’s Strategies: A Critical Marketing Perspective

  Dr Fazle Malik, Dr. Muhammad Junaid, Dr. Muhammad Asif

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• Institutional Quality and Digitalization's Role in Attaining Sustainable Development: Study of G-8 & SAARC Countries

  Muhammad Zafar, Dr. Aijaz Mustafa Hashmi, Dr. Ishtiaq Ahmed

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• Analyzing the Push Factors of Brain Drain in Pakistan

  Syed Azizullah, Dr. Khalid Mahmood Mughal

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• Triple-A Paradigm: Examining its Role in Shaping Sustainable Performance

  Sonia Nazeer, Hassan Mujtaba Nawaz Saleem, Jawad Iqbal

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• ENIGMA OF INFLATION TARGETING POLICIES IN PAKISTAN

  Sami Ullah, Dr.Khalid Mahmood Mughal

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• The Influence of Augmented Reality on Consumer Attitudes and Adoption Intent: Exploring Aesthetics, Playfulness, Utility and Trust

  Muhammad Usman Mumtaz, Asad Hassan Butt, Dr. Muhammad Naeem Khan, Waseem Irshad

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